The color of your mood
Very interesting… I’ve just found out that what I’ve always done intuitively (and you must have done it also) which is to dress up to improve my mood, has been studied by Fashion Psychologists (also new to me as a branch of the Psychology). According to Dr. Karen, a pioneer in the field of fashion psychology , brighter colors can stimulate positive moods while darker colors encourage more dull emotions. Whether or not consumers gravitate toward them comes down to two theories: mood illustration dress and mood enhancement dress. Mood illustration dress is when you dress to perpetuate your mood and mood enhancement dress is when you dress to optimize your mood. I think the first option is more intuitive; at least to me – it’s more an auto pilot action; while the second option is what I really do when I’m in a weird mood. And it does work. After all we have been through in 2020, fashion designers are incorporating the mood enhancement dress t...